With Marketing Cloud, “Every imaginable customer interaction and engagement is covered” – Salesforce.
Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.
The product helps marketers deliver the right messages at the right time to the right users throughout a campaign timeline, during the entirety of the relationship.
Within Marketing Cloud, users can take advantage of integrated solutions like Customer Journey Management, Email Studio, Mobile Studio, Social Studio, web personalization, advertising, content management and creation, and data analysis..
Create a customized and targeted customer journey
Every interaction is personalized with the power of Marketing Cloud, which helps move customers through their own unique journeys..
Salesforce describes the customer journey as “a lifelong experience with your brand” Understand consumer-base better.
Understand consumer-base better
Marketing Cloud connects data with customers’ marketing processes to help the business optimize them.
Correctly engage the audience during every important customer touchpoint
Marketing Cloud helps users create personalized experiences for their customers, which means they can leverage a full 360-degree view of every one of them through the power of the platform.
Marketing Cloud allows users to connect the dots across important customer touchpoints so they can become a customer-driven company.
Create targeted CTAs (calls-to-action)
Personalization lets users send targeted CTAs unique to every customer, based on their profile attributes, behaviors, and interests.
Plus, it will help users send these CTAs via the right channel, whether through mobile, social, or email. It allows tbusiness to reach customers and resonate with them in the most optimal fashions.
Power business’ efforts with data (analytics)
Since Marketing Cloud is hosted on the cloud, the IT department won’t have to worry about buying additional servers to host company’s data, which will make the marketing processes much more efficient and organized.
Everything users need to know about their customers and marketing campaigns is right there in the platform, live on the Web whenever users want or need to access it.
Deliver cross-channel and cross functional marketing campaigns
This function of Marketing Cloud helps users to fuel their opportunity pipeline.
Marketing Cloud allows users to connect “discrete interactions, from any channel, on the customer’s terms”.
Even better, it does so in real-time to help users create more intelligent communications and interactions with their target audiences.